WEAVE Made Media is a full service agency created with you, the marketer, brand, retailer and agency in mind. Comprised of the industries leading male and female publishers, we are able to create targeted, high quality, user generated content at scale that can be leveraged by the brand long after the campaign has ended. Weave’s purposeful inclusion of men/dads, women/moms, hispanic/latina, military and many other niches of publishers allows us to create content that targets your core consumer. Weave provides a media mix of social media content, peer recommendation from highly influential bloggers, PR, shopper marketing, SEO & digital marketing value all at the same time.
Weave focuses on both region and national, retail specific programs which includes showing the path to purchase at online retailers and traditional brick and mortar stores. Shopper marketing specific programs target Grocery, Mass, Drug, Dollar, Club, Convenience, Natural/Specialty, Home Improvement, Military, Foodservice & Emerging Channels for our CPG clients. We bring your conversations outside the doors and into the homes of both current and new consumers. There is no better way to humanize your brand’s story.
We activate these campaigns by identifying and leveraging influencers who have your target audiences captive and highly engaged through their subscriber bases, to weave your brand into their conversations. We like to say facts tell and stories sell. We’ve created a science to what we do for our clients that spans from a 20 point metric system for curation and vetting bloggers into the community to our own social intelligence platform, which allows us to measure, track, monitor and comply with FTC guidelines.
Weave is not an Ad Network, affiliate marketing, celebrity or product placement, event planning or corporate PR firm. What we are is your brands ignition strategy. The solution to helping spread your brands message through word of mouth marketing and brand awareness. Our team partners with your marketing or brand managers as well as Ad and PR agencies to tailor a content marketing strategy that is going to help propel your brand and result in millions of impressions by the completion of your campaign.